Blog
How to Write a Blog
As Switchfoot once sang, “If we’re adding to the noise, turn off this song.” If you don’t have a topic and an angle for blog writing, you...
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E-Marketing: Digital Advertising and SEO
Is Digital Advertising Necessary? Marketing a business in the 21st century requires you to know two important concepts: digital advertising and SEO. Both of these...
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E-Marketing: Clicks vs. Close
Most companies don’t have to venture very far into the e-commerce world before they come face-to-face with data overload. It’s a slow progression deeper and...
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34 Online Marketing Terms You Need to Know
ABOVE THE FOLD – This is the most important part of every webpage because it is the part of the page you see immediately when...
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Employees are Brand Ambassadors Too
You may be surprised by this, but the best marketing and advertising resources every company has bountiful access to are right under their nose: the...
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Advertising: Start Small
I recently watched the Netflix Original Documentary Fyre: The Greatest Party That Never Happened which chronicled the demise of Billy McFarland. The film focused on...
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