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Know Your Audience – How to Adapt Your Copywriting
In marketing, many businesses make the mistake of assuming that all audiences and broader target demographics are the same. However, much like in life, people...
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8 Tips for Honing Your Copywriting Skills
The advertising industry has evolved significantly over the past decade. It is no longer about eye-catching one-liners on posters or TV ads. These days, brands...
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How to Start Your Own Freelance Copywriting Business
One career that has always been in demand is writing. If you work in this field, opportunities will be abundant. In fact, according to several...
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How to Market Your Business Through Blogging
When someone feels they have a wealth of knowledge on a particular topic, blogging often represents an exciting opportunity. After all, it’s a relatively inexpensive...
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Story Telling Marketing Converts Like Nothing Else
Technically speaking, story telling marketing has stood as a major part of content strategies since the early 2010s. However, the concept of selling through storytelling...
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Content Channels Can Help You Market Your Business
Did you know that more than 2.5 quintillions (2.5 million trillions or 2.5 billion) of data is being created and shared daily? This says a...
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Top 5 Types of SEO to Land on the First Page of Google
Did you know there are various types of SEO techniques that help your website rank on the first page of Google? If not, read on...
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Startup Marketing – 8 Smart Ideas to Market Your Business
Startups are not for the faint of heart. They’re for the bold, tenacious ones ready to take on the hustle culture. Startup founders are confident...
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Link Building Strategies for SEO and Web Conversions
Link building is a powerful strategy for boosting your website’s search engine rankings. However, it also helps improve overall web traffic. Link building has become...
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Marketing Automation vs. Traditional Marketing
When you consider marketing automation, it’s easy to think about how far the world of marketing has evolved over the last century. We could even...
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Storytelling: Embedded in everything you see
Story-Based Learning The ExpositionRising ActionClimax or Turning PointFalling ActionResolution Referenced above are the standard five key components to a story plot. Pretty simple when you...
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User Experience (UX): Using the Wrong Words
I recently read this great article I thought would be beneficial to share with our readers. Here’s a link to the article if you care...
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