Blog
How to Read a Resume and Hire the Best Candidate
The HR manager provides work with personnel at all levels, so their activity is multifunctional. They set the tone for the entire organization’s work and...
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Know Your Audience – How to Adapt Your Copywriting
In marketing, many businesses make the mistake of assuming that all audiences and broader target demographics are the same. However, much like in life, people...
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8 Vital Components of Corporate Strategy
When it comes to corporate strategy, most business owners know they should be thinking about it. But unfortunately, not many know how to do it...
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8 Tips for Honing Your Copywriting Skills
The advertising industry has evolved significantly over the past decade. It is no longer about eye-catching one-liners on posters or TV ads. These days, brands...
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How to Start Your Own Freelance Copywriting Business
One career that has always been in demand is writing. If you work in this field, opportunities will be abundant. In fact, according to several...
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How to Market Your Business Through Blogging
When someone feels they have a wealth of knowledge on a particular topic, blogging often represents an exciting opportunity. After all, it’s a relatively inexpensive...
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Story Telling Marketing Converts Like Nothing Else
Technically speaking, story telling marketing has stood as a major part of content strategies since the early 2010s. However, the concept of selling through storytelling...
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How to Build Your New Small Business Online
You’ve developed and honed an idea for a new online business that you’re passionate about. It’s time to make the dream a reality and build...
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Content Channels Can Help You Market Your Business
Did you know that more than 2.5 quintillions (2.5 million trillions or 2.5 billion) of data is being created and shared daily? This says a...
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The Importance of Machine Learning in Cybersecurity
Cybercrime is a problem affecting every industry and organization, but security isn’t just about protecting an organization from hackers. It also deals largely with preventing...
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Cybersecurity Awareness Month: Celebrating Safety
For eighteen consecutive years, Congress and the U.S. President have declared October as Cybersecurity Awareness Month. Of course, in an age when unsafe virtual practices...
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25 Benefits of Remote Work for Employees and Employers
Obviously, the past few years have seen a massive shift in the way work happens. Thanks in no small part to COVID, of course. Businesses...
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